The natural attraction of Phillip Island’s South Coast could be harnessed with a unique eco-friendly accommodation development to capture the luxury traveller market. The growing international visitation to the Island and the growing corporate market creates an ideal opportunity for a branded South Coast Eco Lodge development. In addition to the proposed redevelopment of a hotel and conference facility in Cowes (Isle of Wight site) there is an opportunity to create an immersive overnight eco lodge experience on the South Coast.
The final location and scale of the development will be subject to a commercial feasibility study and environmental impacts assessment, but based upon similar locations, it is expected this facility would have at least 50 rooms, be built to exceed the requirements of the building code in terms of sustainable design, and would cater to a range of market segments, including those wanting to extend their experience at the Penguin Parade, the Phillip Island Grand Prix Circuit, planned spa, potential walking market and those seeking an escape from city life.
Ideally this development would include a restaurant which could attract a high quality (potentially celebrity) chef to lift the profile of food experiences in the region and day spa.
Estimated Project Costs $20-$25 million in capital costs
Investment in an iconic south coast eco lodge is identified as a game changer in the long term strategic direction for Phillip Island
Nature-based tourism is a key pillar of Australia’s visitor economy, and one of the main motivators for both international and domestic travel. Nature based visitors have a higher length of stay compared to regular visitors.
The region received approximately 2.4 million domestic (day trip and overnight) and international overnight visitors who spent an estimated $503 million in the year ending March 2018.
International overnight spend in Phillip Island was estimated to be $14 million in the year ending March 2018, an increase of 0.8 percent year on year.
Average annual growth in international overnight visitation was 13.1% between 2013 and 2018.
Domestic overnight expenditure on Phillip Island was estimated to be $364 million in the year ending March 2018, an increase of 16.2%.
Bass Coast Shire Snapshot
Visitor Economy Snapshot
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