Gippsland offers a variety of natural attractions like nowhere else in Victoria. From rugged alpine mountain ranges, historic rural towns to pristine beaches, Gippsland is a diverse place attracting local and international visitors all year around.

The tourism industry in Gippsland is an important contributor to the region’s economy, worth $2.4 billion in direct and indirect expenditure per annum. Gippsland has outperformed regional Victoria for domestic and international visitation percentage growth, with 10.8 million visitors to the region annually. The visitor economy supports over 3,000 businesses who derive the majority of their income from overnight and daytrip visitors.

Strongly backed by the government, multiple projects have been put into place to further Gippsland’s visitor economy. This includes the $48 million upgrade of the Philip Island Nature Park, the $30 million Latrobe Creative Arts Precinct and the $13.9 million West Gippsland Arts Centre.

Key destinations include:

  • Phillip Island (in particular the Penguin Parade and Cowes) – Bass Coast
  • Lakes Entrance – East Gippsland
  • Wilsons Promontory (Tidal River) – South Gippsland
  • Inverloch – Bass Coast
  • Metung – East Gippsland
  • Mt Baw Baw – Baw Baw
  • Buchan Caves Reserve – East Gippsland
  • Mallacoota – East Gippsland
  • Walhalla – Baw Baw
  • Tarra Bulga National Park – Wellington

Visitor Economy Snapshot

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Visitor Economy Opportunities


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