Wonderful new branding for Gippsland tourism industry

For over a decade, Destination Gippsland has worked to promote and strengthen tourism across the region. It is the peak industry body for tourism in Gippsland. 

In March 2019, Destination Gippsland and Visit Victoria joined forces to unveil a new brand as part of an upcoming marketing campaign for Gippsland’s tourism industry.

The new brand “GIPPS – wonder – LAND” captures the beauty and diversity of Gippsland’s picturesque landscapes while hinting at the playful and creative side of Gippslandians. The brand highlights the region’s hidden attractions, food and wine experiences and lesser known areas, from historic towns and lush vineyards to pristine beaches and alpine forests. 

The brand and marketing campaign are targeted at people living in Melbourne and regional Victoria and aim to firmly place Gippsland on the top of the list for upcoming getaways. The focus is on Gippsland’s brand pillars, which are:

  • Paddock to plate
  • Water lover’s paradise
  • Alpine inspired adventure
  • Intimate local towns
  • World class sanctuaries

For more information about destinations across Gippsland, visit:


For more information about the tourism industry in Gippsland, visit:


Welcoming a new peak body to Agriculture in Gippsland: Food & Fibre Gippsland

We are delighted to advise the two peak industry bodies for food and fibre in Gippsland, Agribusiness Gippsland and the East Gippsland Food Cluster, have now officially united to form Food & Fibre Gippsland. This single entity will support the region’s significant $7 billion food and fibre industry.

This amalgamation follows an extensive process of consultation with members and other stakeholders across industry, government, research, education, and community around the benefits of joining forces.

Now officially endorsed by Consumer Affairs Victoria, the new incorporated Food & Fibre Gippsland signals the beginning of an exciting new era for the sector and the region, with a determined focus on collaboration, innovation and engagement.

Both organisations bring a diverse and active member and stakeholder base, and it is anticipated that an increasing number of Gippsland businesses and other organisations will join to access the benefits that will naturally come from being a part of this new collaborative powerhouse.


The first board to take Food & Fibre Gippsland forward includes four representatives of the boards of Agribusiness Gippsland and East Gippsland Food Cluster.

These are Stuart Quigley, Nicola Pero, Kate Wallis, Brian Davey, Damien Gannon, Andrew Bulmer Sallie Jones and Barry Rogers, who collectively bring a diverse wealth of skills and experience.

The Board will be co-deputy chaired by Stuart Quigley and Andrew Bulmer.

Recruitment processes will be initiated for an independent Chair and CEO.

Peter Schutz, Executive Chairman of Food Innovation Australia Limited’s (FIAL) – Australia’s Growth Centre for food and agribusiness – is filling the independent chair role in an advisory capacity until a recruitment process is concluded.

Dr Nicola Watts, former CEO of East Gippsland Food Cluster, will be the interim CEO through to June 30th.

For more information or to get in touch with Food & Fibre Gippsland, visit: