With consistently low unemployment and a vibrant economy on offer, South Gippsland Shire offers many opportunities for new business enterprises, employment and investment. South Gippsland’s population of over 29,000 settled across four major towns and numerous smaller settlements is growing at around 1% per annum and swells to 50,000 during the summer holidays.

South Gippsland has some of the most productive agricultural areas in Victoria and provides a substantial proportion of Victoria’s milk, beef, prime lamb and vegetables. Agriculture and its associated processing and service industry underpin the Shire’s economy with an annual output of over $3.3 billion.

A flourishing agriculture sector supports a multitude of service industries creating employment opportunities including transport workers, diesel mechanics, auto electrician, engineers and agricultural suppliers. Consistent growth within the Shire has opened up further job opportunities within education, housing and construction and health sectors. Tourism is fast becoming a significant employer creating opportunities in retail, hospitality and accommodation. Visitors are attracted by the world renowned Wilsons Promontory National Park, Great Southern Rail Trail, unique country villages and the spectacular beaches.

Key Advantages


High rainfall, quality soils and climate change resilience make for highly productive and sustainable agriculture.


Strong manufacturing sector, particularly in food processing metal fabrication and engineering.


Growing visitor economy based around a spectacular natural environment, outdoor activities and local food and beverages.

South Gippsland Shire Snapshot

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South Gippsland Shire Opportunities


South Gippsland Food Processing and Production

South Gippsland is already a key location for food processing and is famous for its dairy and bee...


South Gippsland Tourism Zones

South Gippsland has a growing visitor economy and has rezoned two locations specifically to encou...


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