With consistently low unemployment and a vibrant economy on offer, South Gippsland Shire offers many opportunities for new business enterprises, employment and investment. South Gippsland’s population of over 29,000 settled across four major towns and numerous smaller settlements is growing at around 1% per annum and swells to 50,000 during the summer holidays.

South Gippsland has some of the most productive agricultural areas in Victoria and provides a substantial proportion of Victoria’s milk, beef, prime lamb and vegetables. Agriculture and its associated processing and service industry underpin the Shire’s economy with an annual output of over $3.3 billion.

A flourishing agriculture sector supports a multitude of service industries creating employment opportunities including transport workers, diesel mechanics, auto electrician, engineers and agricultural suppliers. Consistent growth within the Shire has opened up further job opportunities within education, housing and construction and health sectors. Tourism is fast becoming a significant employer creating opportunities in retail, hospitality and accommodation. Visitors are attracted by the world renowned Wilsons Promontory National Park, Great Southern Rail Trail, unique country villages and the spectacular beaches.